'
'Ah, my dear sir, the large dailies are quite different. They have a
tremendous circulation, it is true, but it is not the kind of circulation
we have. No other paper circulates so largely among investors as the
_Financial Field._ It is read by exactly the class of people you desire
to reach, and I may say that, except through the _Financial Field_, you
cannot get at some of the best men in the City.'
'Well, admitting all that, as I have said once or twice, we are not yet
in a position to give an advertisement.'
'Then, I am very sorry to say that we cannot, on Monday, publish the
article I have shown you.'
'Very well; I cannot help it. You are not compelled to print it unless
you wish. I am not sure, either, that publishing the article on Monday
would do us any good. It would be premature, as I say. We are not yet
ready to court publicity until we have had our first meeting of proposed
stockholders.'
'When is your first meeting of stockholders?'
'On Monday, at three o'clock.'
'Very well, we could put that announcement in another column, and I am
sure you would find the attendance at your meeting would be very largely
and substantially increased.'
'Possibly; but I decline to do anything till after the meeting.'
'I think you would find it pay you extremely well to take that
half-page.'
'I am not questioning the fact at all. I am merely saying what I have
said to everyone else, that we are not ready to consider advertising.
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